In my current capacity as a Strategic Planner it is my responsibility to monitor personnel levels and initiate seasonal hiring based on the beginning of the traditional seasonal selling period. My ability to work closely with all levels of management makes it easier for me to implement my processes after they have been developed. Your marked growth in seasonal business makes it necessary to bring in an expert with my qualifications. My personal efforts have resulted in a profit increase of 18 percent during seasonal sales periods.
This group, which purchases more watches per capita than those older, is our primary market segment. Watch purchases are more likely by consumers in the northeast and Midwest. Many purchases are expected to be impulse, requiring strong point-of-purchase support.
Seventy percent of the market is concentrated with strong competition from Swatch, Fossil, Guess? We have extensive experience in the manufacture of innovative, high quality, precision plastics and timing devices permitting us to offer the consumer value in a branded fashion watch.
Additionally, we have experience distributing products into 75 percent of the outlets for branded fashion watches.
The Spree watch project will break-even in Our current distribution covers 75 percent of the market. At this time we will not expand our distribution to access the jewelry store retail channel. We will increase our sales force by 5 persons and add a sales trainer to support for our market plan.
Advertising of one million dollars will emphasis the unique design of the watch and is weighted toward print and point-of-purchase displays. This and television advertising will be scheduled two-thirds in the first six months of the campaign.
To achieve consumer awareness in the first year, our advertising voice share will be considerably higher than that of the four market leaders. This market plan is based on providing consumers with a high quality, innovative watch. It will be offered in a variety of styles for both men and women.
The casing and movement has other potential applications not discussed in this plan.
Our profits of 30 million dollars represent 7. Sales growth has slowed to a current level of 5 percent annually. Growth in current markets is expected to be limited. The Spree watch is one of several projects with the potential to improve General's growth rate.
Market Analysis The Spree watch will compete directly with several other branded fashion watches. Annual market growth is expected to exceed six percent throughexceeding our current annual sales growth. Market Segments Table 1:SPREE WATCH MARKETING PLAN SUMMARY. Based on an evaluation of the watch market and our strengths, General will introduce the Spree watch.
SITUATION ANALYSIS. Half the buyers of branded fashion watches are between 18 and 34 years of age. End transmittal letters with a one-sentence paragraph that establishes goodwill by thanking or complimenting the recipient.
The following document is an example of a formal transmittal letter accompanying a grant proposal to the National Science Foundation.
As a former McKinsey resume screener, I've read a lot of consulting cover letters for consulting roles of all types.. Most applicants severely under-estimate the importance of the cover letter and end up paying more attention to the consulting resume/CV than they do the cover letter.
I would argue the effort allocation should be reversed -- much more time put into the cover letter than the. Despite the fact that the opening section of your business plan is the last thing you’ll work on, it is the first thing anyone looking at your business plan will see.
Cover Letter. Title Page. Table of Contents. Executive Summary. Cover Letter.
The cover letter serves the same purpose that it does when you submit one along with a resume. Example cover letter.
A cover letter introduces and markets you effectively by complementing your CV. It tells your story by highlighting your relevant strengths and motivation for the person and organisation you are writing to, rather than listing all the things that can already be seen on your CV.
IT Information Technology Cover Letter ExampleYears Of Experience · Job Search · Graphic Design · Health Care.